GetResponse Review 2021
A few words about GetResponse
GetResponse is a comprehensive online marketing platform for small and medium businesses used by more than 350,000 customers all over the world.
Thanks to a wide number of built-in solutions — including landing pages, webinars, email marketing, Facebook Ads, and sales funnels — GetResponse offers everything you need to run a successful webinar campaign from start to finish.
Want to learn more? Sign up for a free 30-day trial today »
Start with Who and What
a month before your webinar
Just like any other campaign, you’ll want to start the promotional plan of your webinar by answering these two questions:
Who is it that you’re trying to reach?
What is the goal of this campaign?
Answering these questions will help you choose the best marketing channels to reach your audience and deciding what your message will be.
Example:
Let’s say you’re organizing a webinar for nonprofits on how to raise more funds by working better with private companies.
Your choice of marketing channels and messaging would most likely be completely different from that of a company that offers web analytics courses for startups.
The first group might primarily use email to communicate and read-only niche media sites.
On the other hand, the latter might usually interact through Facebook and YouTube, and mainly read marketing blogs and subscribe to a number of marketing newsletters.
Más del 50% de la población mundial utiliza el correo electrónico. Eso es un total de 3.9 mil millones de personas, aproximadamente. Por lo tanto, el marketing por correo electrónico es una forma sólida e influyente de conectarse con su mercado objetivo. Este artículo explica las características, los precios y la revisión completa de GetResponse.
Los especialistas en marketing digital y los emprendedores ahora tienen sus herramientas de marketing. Cuando se trata de marketing por correo electrónico, GetResponse es la herramienta de marketing por correo
electrónico más utilizada. que comenzó en 1997 y ahora gestiona 350.000 clientes en todo el mundo. Esta plataforma también está disponible en 27 idiomas diferentes, lo que la hace fácil de usar para los usuarios.
Build a webinar registration landing page
weeks before your webinar
After you’ve selected your target audience and picked the marketing channels you want to use, it’s time to set up a landing page where you’ll collect webinar signups.
Your landing page should have only one goal — to convince your visitors that it’s worth their time to register for your webinar.
Your landing page should have only one goal — to convince your visitors that it’s worth their time to register for your webinar.
To do that, you’ll want to follow landing page design best practices and make sure that your page contains all the necessary information about your webinar, including:
who’s going to run it
what is it about
when is it taking place
and what will the attendees take away from it
When designing your webinar registration page, make sure to also set up a thank you page and an automated email that you’ll send to those who’ve successfully signed up.
Send an email to your existing audience
weeks before your webinar
Don’t have an email list? Then go ahead and move onto step 5.
But if you already have a list of contacts you can include in your webinar promotion, here’s what you can do:
If your webinar topic can potentially be interesting for all of your subscribers, then go ahead and send an email to your entire list.
If, on the other hand, the topic of your presentation will only be applicable for a small group within your contacts list (e.g., people who’ve previously signed up for one of your webinars), select that segment and send your invite-only to them.
Much like with your webinar registration landing page (Step 2), your email has to contain all the essential information about your upcoming webinar. On top of that, if you want to increase your click-through rates, consider adding a GIF to your message that’s linked to a video with your personal invitation.
One more thing you can consider is asking your current customers to recommend and share your webinar information with others. The chances are that they know others who could benefit from your content.
By giving them an extra incentive (e.g. discount code for one of your products for every successfully recommended person) you can ensure that your audience will at least think twice about your offer.
Engage on groups, forums, and Q&A sites
When: 2 weeks before your webinar up until the big day
Although companies aren’t getting nearly as much engagement from social media as they used to, there’s still a lot you can do if you’re active in groups.
On Facebook specifically, there are thousands of groups on a variety of different topics. Some of them are managed by businesses while others have been created by solopreneurs and independent enthusiasts.
They tend to drive loads of engagement, especially if they’re managed and moderated effectively. The tricky part is that in many cases you’ll need to be an active group member before you’ll be allowed to post something even remotely promotional.
As for Q&A sites like Quora, the situation is somewhat similar. There, you’ll also want to be an engaged user rather than someone who’s just there to promote their business.
Considering that, here’s what you can do to take advantage of these types of pages when promoting your webinar:
If you manage a group yourself, just inform your audience about the upcoming webinar and the key takeaways that they’ll leave with
If you manage an active group that attracts many new members every day, you can add information about your webinar as an extra question for those who request to be accepted into the group
If you’re an active user within a group, ask the moderator if it’d be OK if you wrote a post about this event
If you’re an active member within a group that’s a good match for your webinar, you can consider co-promoting the event with the group moderators by working out some mutual benefit
On Q&A websites like Quora, try to answer some of the newest questions around the topic of your webinar, mentioning the upcoming webinar or adding the link in your bio. The best answers get featured in Quora’s email digest, which tends to attract a lot of readers
Run a paid ad campaign
When: 2 weeks before your webinar up until the big day
If you want to reach people outside of your existing audience and have a budget to invest in paid promotion, you’ll want to pay close attention to this step.
Paid ad campaigns, no matter if you run them on Facebook, Google, or LinkedIn, can help you generate measurable results in a relatively short amount of time.
Naturally, there’s also a risk. If you target the wrong audience or your ads are not optimized for conversions, you may end up spending your budget on attracting traffic that won’t convert.
That risk, however, is easily mitigated if you set a maximum daily budget you want to spend when setting up your ads.
So, what can you do with paid ads to drive more webinar registrations?
Here are some ideas:
Promote your webinar through partners
When: 1 week before your webinar
Partnerships are a great way of extending your reach and promoting your webinar among people who resemble your existing audience.
There are two main ways you can go about partnerships.
You can look for partners who’ll be open to promoting your webinars “free of charge.” Instead, they’ll want some other form of payment or reciprocation, like the ability to promote their services to your audience or share the list of contacts who’ll end up registering for the event.
Then there are companies that let you buy ad space on their website or offer sponsored social media posts and mailings to their audience. These can be effective but also often end up being quite expensive if you’re targeting big publishers.
Here are a few ideas to consider:
Find niche websites with a similar audience to yours. Work out a deal where you’ll promote each other’s offers in one of your newsletters
Partner up with websites that offer complementary and non-competing services. Co-promote and host the webinar and then share the list of registrants
Alternatively, invite them to act as a guest speaker in your webinar and ask them to promote it in their marketing communication. Through this, you can increase your reach, offer a new perspective for your audience, and increase the partner brand’s awareness
Find websites within your niche that offer affordable advertising solutions — sponsored mailing, a banner in a weekly newsletter, sponsored article, social media posts
Send out reminder emails
When: Throughout the week leading up to your webinar
This is the last step in our webinar promotional plan. Is it an important one? You bet!
If you have an existing audience, especially current customers or people who’ve registered for your other webinars — this is perhaps the most important step.
We’ve already emphasized that you should send out an email blast to your list of contacts. But if you want a lot of registrations, you don’t want to stop at one single message.
Don’t get us wrong, we’re not suggesting you should be annoying your audience to the point where they’ll mark your email as spam or unsubscribe from your lists.
Still, time and time again our own campaigns have proved to us that you
need to send out reminder emails.
Here’s what we’re suggesting:
After sending your initial email invite, identify those who haven’t registered for your webinar. After one week, send them a reminder email. After few more days, send out a “last chance to sign up!” email to those who haven’t yet responded
At each step, make sure you’re not sending the email invites to those who’ve successfully registered. Leave those for later and send them a reminder about the upcoming webinar — one day before the big day.
Before your webinar starts, make sure to send out a last-minute reminder informing your registrants that the meeting will start in 15 minutes
Bonus Step: How to convert your registrants into paying customers
And there you have it!
If you go over these 9 steps and apply what you’ve learned, I’m confident your webinar will be a success.
Keep in mind that most webinars don’t just automatically convert your registrants into paying customers. You’ll have to do a bit more than that.
Luckily, we’ve also gathered these 10 tips that’ll help you turn more of your webinar registrants into paying customers:
Add limited-time offers during your webinar. A visible call to action button at the top of your presentation will help you generate more sales if your webinar is engaging.
Add a call to action button leading to your special offer on the thank you page that’s shown to those who’ve successfully registered for the webinar.
Add a call to action button leading to a limited-time offer on the thank you page that’s shown to those who’ve attended the webinar.
Shortly after the webinar ends, follow up with a video recording and a special offer to those who’ve registered and turned up to the event.
Send a similar offer to those who haven’t attended the webinar. Since they haven’t been as engaged, you can consider offering them a lower-tier discount.
Send a second follow-up, a few days after the message with the webinar recording, asking your audience what they thought about the event. There, also include your offer and let your recipients know that the offer will expire soon.
Run retargeting ads and target those who’ve attended the webinar but haven’t converted afterward. Be sure to exclude those who are already your customers.
Run retargeting ads and target those who’ve visited your special offer page but haven’t converted. Make sure they haven’t been your customer all along.
Reach out to those who’ve actively participated in the webinar and offer them a free 30-minute personal consultation. During the meeting, you can offer them the chance to extend the meeting if they pay extra or purchase one of your products.
Include those who’ve successfully converted during your campaign in your future webinar promotional campaigns.
GetResponse’s support
GetReponse has excellent support options and — importantly — you can get help at any time of the day or night.
Live chat 24/7
If you’ve only got a quick question, you normally don’t want to have to phone someone or fill out a form and wait for an answer. That’s why live chat is such a useful tool for software support. GetResponse provides 24/7 live chat support. And it’s not just a chatbot, you can talk to a real human who can solve more complicated problems
Conclusion:
GetResponse is the best email marketing tool for businesses looking for a great email marketing automation tool, cost-effective CRM solutions, and a wide range of templates to choose from.
Compared to similar tools on the market, GetResponse also offers relatively competitive prices.
Another thing to keep in mind is that GetResponse is quite unique when it comes to email marketing tools. This solution comes with a range of functionality that you generally don’t get from other marketing solutions, such as sales funnels, CRM management, and eCommerce features, all under the same banner.
Currently, I’m building an email list with the help of beautiful GetResponse landing pages and automation systems and getting very good results.
Based on my personal experience, GetResponse is a perfect automated machine for marketing as compare to other software like Mailchimp and Aweber. First, use 30 days FREE trial then go for a 15$/month basic plan
Revisión completa de GetResponse 2021:
GetResponse Review 2021
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